Project Type: OPM Nightclub needed to figure out what to do with an unused space; their balcony over the shops in Caesar’s Palace, Vegas.
IGF Status: IGF was retained to create and market a new idea. IGF created “The Balcony Bar” which allowed only female access for two hours and provided 2 free chocolate martinis to ladies. After 10pm, the ladies had full access of the whole club and the limited beverage balcony bar remained open to serve bar patrons.
Client Status: OPM is now Poetry Bar managed by the same owners.