Project Type: Market2Lead (demand generation and marketing automation software) retained TMC to assist with their company’s marketing and PR.
IGF Status: IGF was retained by TMC to manage all items pertaining to Marketing & PR operations; jounalist queries, media interviews, analyst reviews, award submissions etc.
Client Status: Oracle has acquired the intellectual property assets of Market2Lead, a provider of demand generation and marketing automation software. Market2Lead’s technology helps companies improve demand generation to increase sales and marketing effectiveness. Oracle plans to integrate Market2Lead’s technology into Oracle CRM applications. The financial details of the transaction were not disclosed.