Use this WordPress Settings Checklist to get your site configured properly for maximum conversions and readability!

JEN’S PREFERENCE:

  • Under Settings, Turn OFF “Organize my uploads into month and year-based folders”

SEO:

  • Install and configure the Yoast SEO Plugin
  • Set Site Title and Tagline Under Settings > General.
  • Add SEO page title, page description and focus keyword from the SEO Wireframe
  • Set Up Permalinks
  • Set Focus Keywords
  • Work Through Content Analysis
  • Check h1 titles to ensure keywords

CONTENT:

  • Set Up A 404 Error Page

DESIGN:

  • Validate HTML Markup
  • Validate CSS
  • Preview Site In Major Browsers
  • Use Google’s Mobile Testing Tool
  • Optimize Images
  • ADD A FAVICON
  • LINK HEADER LOGO BACK TO HOMEPAGE
  • SET UP A PRINT STYLESHEET

FUNCTIONALITY:

  • TEST DRIVE WEB FORMS
  • CONFIRM FORM MESSAGES AND REDIRECTS
  • REVIEW AUTORESPONDERS
  • CHECK YOUR SPEED SCORE
    Tool: Google Pagespeed Insights, GTMetrix, and Pingdom (shoot for a loading time below two seconds)
  • TEST SOCIAL SHARING FUNCTIONALITY
  • TRY OUT SITE FEEDS
  • IMPLEMENT ACCESSIBILITY GUIDELINES
    Note: https://torquemag.io/2016/01/web-accessibility-guidelines-wordpress
  • TEST THIRD-PARTY TOOLS
  • OPTIMIZE IMAGES (AGAIN)
    ~Check image file names, descriptions, and ALT tags for
    keyword inclusion and make sure each image is compressed for
    quick loading times.

FOR WEBMASTER PHASE:

  • Create Sitemap

LEGAL:

  • Privacy Policy
  • Terms And Conditions
  • Disclaimers
  • Implement Cookie Warning

MIGRATION:

  • Acquire And Set Up Domain
  • Create New Database For New Location
  • Create New User
  • Copy Site And Database
  • Move Both The Site’s Data And MySQL Database
    ~Migration plugins: Duplicator, UpdraftPlus, and WP Migrate DB Pro
  • Point Domain To New Directory
  • Check Site Display
  • Test Links And Pages
  • SSL Certificate for Secure Payments

PREPARE FOR LAUNCH:

  • Activate Site Caching
    ~Solutions include WP Super Cache, W3 Total Cache and
    WP Rocket.
  • Connect To CDN (Solution: Photon)
  • INSPECT ROBOTS.TXT
    If you have set up a robots.txt file, make sure to delete or reconfigure it so that search engines aren’t kept out of the live site.

CLEAN UP:

  • Old, Unneeded Files
  • Old Databases
  • Old Subdomains
  • Other

BACKUP AND SECURITY:

  • Install Anti-Spam Plugin: Akismet or Antispam Bee
  • Implement Login Protection Plugin: Login Lockdown
  • Set up A Backup Solution: Godaddy or other
  • Create First Backup
  • Verify Backups Saving To New Location
  • Update Admin Password in SAFE place (We use a spreadsheet called SAFELOCK for our clients)
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